what you see is what you get...

Essentially, if you need someone to take care of the marketing, whilst you focus on running the business, then you’ll need someone who can provide a proven mix of marketing skills.

Quite simply, what you see showcased here is what you’ll get.

I cover all aspects of the marketing mix – both traditional and new media. I’ve also worked on campaigns targeting a variety of customer groups – e.g. B2C, B2B, students/under 25s.

So whether you need me to look after your entire marketing requirement, or perhaps to work with you to plan a specific campaign or project, you’re able to choose from a “pick n mix” of capabilities.

Click on the links to the left for more detail on the range of skills I’m able to offer and some showcase examples of the work I've delivered.

strategy & planning

No matter what size of project I’m working on, I’ll always seek to understand the business background, audience and your expectations as to what you want your investment in marketing to deliver.

In my approach to strategy and planning I’ll...

  • understand your commercial requirements
  • devise a relevant marketing strategy
  • propose & manage a realistic budget
  • appoint &/or manage agencies
  • plan & manage from concept to delivery
  • manage your marketing whilst you run your business

supplier management

With every good marketing plan, comes the need for strong creative to bring it to life, not to mention other disciplines such as web development, media-buying, PR and research.

Naturally you’ll want creative that delivers and with my involvement you can be sure the creative elements will exceed expectation. That goes without saying whether I’m working with an incumbent agency or required to
engage them.

I’ve an in-depth knowledge of how to get the best from agencies. So whether I’m bringing in my own creative and marketing contacts or working to get the best out of yours, then you can be sure I’ll brief them comprehensively and deliver the best possible return in terms of creative output, commercial results and investment.

tactical campaigns

You may already have a marketing strategy in place but need an experienced pair of hands to implement a specific, short-term campaign.

I’m used to getting campaigns off the ground in record time, so in this
case, I’d...

  • promptly assess your requirement
  • produce a realistic timeframe for delivery
  • recommend resource
  • brainstorm & provide ideas/concepts
  • manage the campaign delivery
  • review campaign & assess the impact

online

I’ve singled out the online arena, since it’s a part of the marketing comms mix I’m particularly passionate about. I believe a lot more organisations could be exploiting the online arena more fully.

Recently I’ve had specific success in exploiting the online social networking arena to target students and young people. Not you’re average campaign by any means but an effective and targeted way to reach this audience and brand build at the same time! Click “showcase/System One” for insight.

So if you’re looking to introduce e-marketing into your mix but don’t have the experience in-house, I’d be happy to work with you to...

  • devise e-advertising, sponsorship & e-mail campaigns
  • provide web-writing & editing
  • exploit web metrics & research
  • project-manage website design & development